Wellness · Thai Contemporary · Illustration · Emblem · Luxury
Maem Praewa
A Thai-contemporary identity built around a naga motif and a deep red and gold application system.
Design overview
The identity in context
A Thai-contemporary identity built around a naga motif and a deep red and gold application system.
This thai contemporary direction is part of TILL Design's selected logo and brand identity archive.
Flagship Case Study · Wellness · Thai Contemporary
วางภาพจำแบบไทยร่วมสมัยให้แบรนด์ Wellness
Maem Praewa uses a naga motif and a red-and-gold system to bring Thai character into a contemporary wellness identity.
Design reading
The identity treats the Thai symbol as a visual language that can extend beyond a single mark into colour and brand atmosphere.
Application
The published project description references packaging and storefront applications, making it relevant to wellness brands that need a consistent presence across service and product touchpoints.
Client fit
A useful reference for Thai wellness, massage, spa and heritage-led product brands.
Approved applications
Selected applications
Work in this direction
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