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Food & Beverage · Illustration · Playful · Typography · Heritage/Vintage

Madam Shin Ramen

An illustrated ramen identity with a restrained black and red system for store and packaging use.

Madam Shin Logo & Brand Identity Illustration for Food & Beverage — TILL Design
Madam Shin Logo & Brand Identity Illustration for Food & Beverage — TILL Design2000 × 2000px

Design overview

The identity in context

An illustrated ramen identity with a restrained black and red system for store and packaging use.

This illustration direction is part of TILL Design's selected logo and brand identity archive.

Flagship Case Study · Food & Beverage · Illustration

เปลี่ยนคาแรกเตอร์อาหารให้เป็นระบบที่จำได้

Madam Shin Ramen turns a character and ramen-bowl illustration into a readable black-and-red identity for store, menu and packaging use.

Design reading

The character works as more than an illustration; it becomes the brand anchor across touchpoints.

Application

The project description references store, menu and packaging applications, making the system practical for a food business rather than only a cover image.

Client fit

A strong reference for restaurants, cafes, food brands and mascot-led identities.

Work in this direction

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