Food & Beverage · Illustration · Playful · Typography · Heritage/Vintage
Madam Shin Ramen
An illustrated ramen identity with a restrained black and red system for store and packaging use.

Design overview
The identity in context
An illustrated ramen identity with a restrained black and red system for store and packaging use.
This illustration direction is part of TILL Design's selected logo and brand identity archive.
Flagship Case Study · Food & Beverage · Illustration
เปลี่ยนคาแรกเตอร์อาหารให้เป็นระบบที่จำได้
Madam Shin Ramen turns a character and ramen-bowl illustration into a readable black-and-red identity for store, menu and packaging use.
Design reading
The character works as more than an illustration; it becomes the brand anchor across touchpoints.
Application
The project description references store, menu and packaging applications, making the system practical for a food business rather than only a cover image.
Client fit
A strong reference for restaurants, cafes, food brands and mascot-led identities.
Approved applications
Selected applications
















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